The often unhealthy food choices youth athletes are offered at concession stands can be gradually replaced with healthier items without a loss of revenue, profits, or customer satisfaction, suggests a first-of-its-kind pilot study. (Laroche 2014) 

Researchers at the University of Iowa worked with the booster club in Muscatine, Iowa to add eight new healthy foods (apples, carrots and dip, chicken sandwiches, granola bars, pickles, soft pretzels, string cheese and trail mix) to the concession stand menu durning the 2009 fall season at Muscatine High football games, volleyball matches and swim meets.